ENOGASTRO TOURISM TRAINING PROGRAM

OPEN CALL FOR PARTICIPATION

MK

Organized by: "Wines of Macedonia", "Wine Academy of Serbia" and "National Sommeliers Association of Montenegro", a call for participation (below) has been announced for online training in the field of enogastronomic tourism. This project is financially supported by the 7th Call for Proposals of the Western Balkans Fund, co-financed by the European Union, IPA III - Instrument for Pre-Accession Assistance.

"Are you a HORECA professional, winery representative, or tour operator passionate about elevating your offer through food, wine, and authentic regional experiences?

We invite you to take part in a specialized training programme designed to strengthen your skills in Eno-gastro tourism development. This unique opportunity will guide you in designing individual and joint tourism products that celebrate our regional culinary and wine heritage while promoting sustainable tourism practices.

Through a comprehensive, hands-on curriculum, participants will:

- Understand current trends including the growing demand for authentic, local, and sustainable experiences.

- Learn how to identify and leverage local wine and food heritage to design meaningful visitor experiences.

- Gain skills to create joint offers, build cross-sector partnerships, and co create compelling visitor journeys. 

- Apply sustainable practices and innovation in tourism services and operations.

- Use storytelling, digital tools, and promotional strategies to enhance visibility and customer engagement.

- Improve service quality through standards in wine/food service, customer care, and certifications.

- Explore funding sources and strategies for scaling and regional cooperation.

- Collaborate in workshops to co-create offers and a joint regional action plan.

For more information about the program and application to the training programme, click here: https://balkanwines.org/eno-gastro-tourism-in-western.../ "

APPLY FORM HERE: Eno-Gastro Tourism Training Program - registration