CEE Wine Fair 2.0: Where Old Vines Meet New Voices

If you're in London on June 9th, don't miss this event. Here's why:

Central and Eastern Europe is having a moment—and it's being poured by the glass. CEE Wine Fair 2.0 this year arrives with fresh energy and a clear message: the future of wine doesn’t belong only to the usual players.

Now in its second edition, the fair brings together a mosaic of winemakers from across the region - from the steep, terraced vineyards and mineral-rich plains of Central Europe, through the mountainous Balkan Peninsula and its hidden valleys, to the sun-drenched hills and ancient cellars of Eastern Europe. Once overshadowed, these regions are confidently stepping into the spotlight, offering wines that are bold, expressive, and deeply rooted in history.

But this isn't just a celebration of terroirs--it's a celebration of transformation. CEE Wine Fair 2.0 puts a strong focus on the new generation: winemakers who are marrying centuries-old tradition with clean farming, modern design, and a fearless sense of identity. Tasting tables buzz with lesser-known varietals like Kadarka, Hárslevelű, Vranec, Plavac Mali, Melnik and many more — grapes that speak with accents both exotic and familiar.

Masterclasses explore everything from natural winemaking in the Carpathians to the revival of amphora aging in the Balkans. There’s a sense of rediscovery here—not just of the wines, but of the cultures, the languages, and the people who have shaped them.

In a wine world that sometimes feels predictable, CEE Wine Fair 2.0 offers a refreshing, unfiltered pour of surprise. These wines are not following trends—they’re forging their own.
​And the world is starting to notice.